Mistakes that Should Be Avoided During SEO Audit
Ranking in search engines, especially in Google, has become a very challenging game. Updates are more like the game changers which alter the entire scenario of digital marketing quite often. Now, you cannot expect better results simply by adding keywords, title tags and header tags. This is the reason that many of the businesses find it very difficult to keep up with the SEO requirements of today’s age.
Here, it would be worth mentioning the factors that define the basic parameters of SEO. Those factors are:
- content quality
- website speed
Good news is that you don’t need some extraordinary set of skills to work on these factors. With these factors taken care of, the next thing you need to do is to keep the website under consistent surveillance form technical viewpoint. This is the reason that a SEO audit after specific time duration and after every major alteration is highly recommended. One thing worth remembering is that SEO audit is not something that you can do in a couple of hours. The process can even stretch to days.
There is a lot of content available on the web that tells us about what to do for a successful SEO audit. A very few people would tell you what it is that you shouldn’t do. So, let’s discuss what you should avoid during a SEO audit.
Starting before crawling the website
When you start auditing your website, you should first have complete information regarding the website’s issues. If you do not have this basic understanding, there is a chance that you are going to do some operations based on assumptions. It can be disastrous.
To make sure that you have information about all issues related to your website, pass your entire website through a crawling tool.
Not giving importance to accessibility
All your efforts and time to make the website’s structure effective would be worthless if your website is not accessible to search engines. Thus, you will need to make sure that the pages of your website are ready to be crawled by search engine bots.
To make sure that pages of your website are allowed in the robot.txt file. You might not be willing to make some of the pages unavailable here. You can disallow those pages for this purpose.
Not paying attention to on-page ranking factors
On-page optimization is done to make sure that website is ready to give search engines something they require to assign website a rank. So, if you are ignoring these factors on a hope to get results by off-page optimization only, you are definitely not going to get anything in favor of your website. The most notable on-page factors include content, website structure, keywords and title tags.
Not paying attention to off-page optimization
To analyze your off-page performance, you can use analytical tools. You need to look at the backlinks that are receiving traffic from your website and also the ones that giving traffic. Quality of those resources is that first thing you will need to take into consideration. Whether you get traffic from the bad link or the bad link receives traffic from your website, you are going to take a hit on your website.
Another thing that you should look into is the status of link. If the link is a broken one, it acts exactly like a bad one. You can either remove that link, if you have authority to do so, or you can disavow it.